On 23 May, Pernod Ricard’s 18,000 employees, operating in 70 countries, launched initiatives to address a single issue: combating drink driving. Since 1971 with the foundation of IREB (French Institute of Scientific Research and Study on Drink), the Group has been committed to preventing risks associated with alcohol abuse. This awareness day, entitled ‘Responsib’ALL Day,’ is the outcome of 40 years of preventive measures organised in partnership with public authority partners. It is also the starting point for new initiatives, campaigns and events to be launched throughout the world, in line with the recommendations of the decade of action for road safety, announced on May 11 by the United Nations.