ABSOLUT Vodka has partnered with director Saam Farahmand to bring a new experience entitled ‘ABSOLUT Dalston’ and encompassing music, dance and the art of video portraits to Londoners on April 28 and 29. The project is unveiled as part of ‘Land of Kings’ festival of modern music, which in its third year features a bow towards the royal couple and their wedding.
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Bartenders around the world can elevate their skills through a new bartending web community, created by Bacardi rum. True Originals has specifically been developed for bartenders to help them achieve the level of bartending status they aspire to, by providing information on the latest bartending trends, techniques, recipes and cocktail history.
In the world of beer brands, Stella Artois and Grolsch are recognized cinema addicts. While the first of them provides a retrospective look at the history of cinematograph with its numerous projects and hilarious retro-style campaign as well as pays tribute to the recent accomplishments in the industry by supporting the Cannes Film Festival, the second one, which also celebrates the legendary movies through its Grolsch & LWLies Presents club, from now on is mainly focused on the future. The iconic Dutch beer brand is now sponsoring the 54th San Francisco International Film Festival (SFIFF) and also presents a new program dubbed ‘Grolsch Film Works’ to give a hand to emerging cinema talents.
Miller Lite is encouraging beer drinkers across the USA to ‘save their summer’ by collecting Taste Points and submitting them for the chance to win epic prizes. The program running from May 1 through July 31 allows legal-drinking-age consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of daily and weekly, or one of three epic prizes.