For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax in the secret garden, dance on the spacious dance floor and enjoy a pint of Strongbow from the multiple bars provided. RPM has been working alongside talent booking agency OurKidBrother who programme the live stage to create live entertainment that works around the clock during the festival.

As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies Diageo GB and Coca-Cola Enterprises (CCE) are both activating plans to help GB retailers make the most of the opportunity presented by the much anticipated occasions, and are launching holiday editions of their iconic products.

As part of the Dazed Live festival, which was held in London this Saturday, one of its major partner, the Absolut Vodka brand, presented an exhibit called  ‘A Celebration of the City through Self-Publishing’ exploring the past, present and future of the capital and its culture of independent zine publishing. For the retrospective installation, Absolut London collaborated with jotta.com, an online community for artists and creatives.

Malibu has something in stock for those who dream of living the beach bum lifestyle and worship at the altar of sun, sand and surf. Courtesy of the brand, the best gig this summer isn’t in an office— it’s on the beach with a cocktail in hand. The perfect summer will be a reality for one outgoing guy or gal, when the iconic spirit launches a search for the Radio Maliboom Boom Correspondent across the USA. In this role, one fortunate individual will travel across the country attending concerts, reporting from the road, interviewing celebrities and celebrating the season of sun.

London-based designer Moritz Waldemeyer has collaborated with Bombay Sapphire to create a stunning and highly imaginative visualisation of the special distillation process used in the production of the premium gin in the iconic blue bottle. The Bombay Sapphire Vapour Infusion Piece combines the most advanced lighting technology with hand-crafted skills, juxtaposing the contemporary and traditional attributes of Bombay Sapphire in an intriguing and beautiful way.

Carlsberg, a world-renowned beer manufacturer, announced April 5 that it was ready to start brand re-positioning aimed at doubling its profits by 2015. Appearantly, global expansion is not enough for the company. As Jørgen Buhl Rasmussen, Carlsberg’s CEO, has put it, though the brand is known all over the world, its sales simply do not measure up to its brand recognition.

In November 2010, Bombay Sapphire, which made an awesome sea-life inspired 3D projection onto the Queen’s House at the Old Royal Naval College in London last fall, issued a call for new stunning ideas to be converted into a three-dimension visual picture on one of the most iconic buildings of the world. On April 1, the winner was selected—Facebook community, which voted for the most stunning work, chose the concept of the Cube of Rubic projection conceived by Erjola Veliaj from Albania to be the next Bombay Sapphire’s 3D installation.