On March 31, Glenrothes, a Scotch whisky brand from Skyy Spirits portfolio, has announced the names of its ‘Whisky Maker’ competition winners. According to the rules of the contest run previously by the whisky brand, 4 winners from different countries will travel to Scotland and spend a week in May as The Glenrothes Whisky Makers, meaning they will participate in the process of whisky production, and of course, be able to nose and taste the drink of different sorts and age. 

Glenfiddich announced the launch of Glenfiddich Cask of Dreams—an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An extension of the groundbreaking ‘One Day You Will’ advertising campaign, it will combine a series of activities, including a global survey, high profile stunts, celebration events and a partnership with a likeminded charity, to bring the spirit of a pioneer to life in the U.S.

On March 28th, Veuve Cliquot held the 39th annual Veuve Cliquot Awards ceremony dedicated to celebrating the most successful business women of the UK with the strong commitment towards environmental and societal issues. This year, the first award went to Michelle McDowell MBE, a civil engineer who was responsible for the £70m re-development of the Royal Albert Hall. Aside from the grand prize, Ms. McDowell was also granted a title ‘Veuve Clicquot Business Woman of the Year’.

Hennessy announced its selection of world-renowned DJs, Samantha Ronson and D-Nice, as the ambassadors of the Hennessy Black Done Different DJ program. Holding true to the nightlife spirit of Hennessy Black, this national DJ program was kicked off in a spectacular way at the Ultra Music Festival (March 25— 27) with D-Nice spinning mid-air in the night skies of Miami Beach as Ronson spun a hit music set below at the Fontainebleau. Similar events will occur across the U.S. as these DJs will combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring Hennessy Black ‘Done Different’ experiences to additional key markets.