Sobieski vodka is proud to unveil three new flavors: Sobieski Orange, Sobieski Karamel and Sobieski Raspberry. Imported and marketed by Imperial Brands, Sobieski will be expanding its offerings with these new and exciting flavors.
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In September, Stockholm’s Arlanda Airport saw the premiere of Absolut Glimmer—the new, spectacularly exciting and utterly glamorous limited edition gift pack bottle from the world’s leading premium vodka brand. Absolut Glimmer follows in the prestigious footsteps of previous groundbreaking holiday season limited edition gift packs such as Absolut Bling Bling, Absolut Disco, In an Absolut World Every Night Is a Masquerade, and Absolut Rock Edition. The global launch of about 5 million bottles of Absolut Glimmer will be rolled out in both off- and on-trade as well as duty free/travel retail markets worldwide through October in a massive campaign.
SKYY® Vodka announced a new ad campaign featuring bold, vibrant imagery that is provocative and engaging. The prints are shot by world-renowned photographer Raymond Meier, who last worked with SKYY on the 2008 SKYY Infusions launch ad campaign, and kicks off the global “SKYY SEXY” marketing push in support of the core, unflavored brand.
Brown Forman announced the launch of its newly designed Herradura Tequila bottle that captures the essence and heritage of the brand name. In 2009, Brown Forman hired Hirst Pacific Ltd to assist in redesigning the bottle. The mission for Kenneth Hirst, president of Hirst Pacific Ltd, was to work in conjunction with the Brown Forman design team to develop a new Herradura bottle that would unify Herradura’s global markets, replacing the round bottle in Mexico and the square bottle in the USA.
SABMiller’s Castle Lite is an award winning premium light beer first launched in 1994. It’s clean and crisp while strikingly differs due to its light and smooth aftertaste. In order to strengthen Castle Lite’s current position on the market, Claessens|Cartils was asked to create graphic design for a Limited Edition Aluminium pack.
A survey commissioned by Bacardi® Limón™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. The brand has recently launched their fun and flirty “Where Will It Go?” campaign (which seems to be similar to the Carlsberg‘s one) and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, it has joined with Brody “The Luv Coach” to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.