The annual pre-Wimbledon party, hosted by Richard Branson was given a distinctly Russian twist this year, with a stylish Russian Standard Vodka cocktail bar gracing the Kensington Roof Gardens.
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MillerCoors LLC is encouraging to collect bottle caps and can tabs and at the same time to benefit veterans that have served in Iraq and Afghanistan. Via their Miller High Life brand and in cooperation with the Iraq and Afghanistan Veterans of America the company has created a campaign named “Give a Veteran a Piece of the High Life” focused on collecting the recyclable items in an effort to raise a contribution up to $1 million.
Hendrick’s gin has a new web site to showcase its unusual advertising efforts. The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium”, calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”