The renowned champagne brand Perrier-Jouët has invited Rie Rasmussen, a fashion model, designer and artist, to become its new muse. The woman has  brought the artistic heritage of the brand and its Emille Galle’s bottle design to her life and now shared with her own view at the refined Perrier-Jouët. The campaign’s motto is “Beauty is a form of genius” (Oscar Wild), and Rasmussen is one of those who can depict the sensitive and artistic soul of the brand.

Svedka launches its new marketing campaign with the question: «R U BOT OR NOT?» A playful challenge to hip socializers and vodka lovers everywhere that references its iconic spokes-bot, Svedka_Grl. Coming off a year that saw record breaking sales growth for the brand, the new multi-platform campaign is highlighted by Svedka’s first ever TV commercial that features a futuristic take on the ’70’s robot dance. It also marks the CGI debut of the Stan Winston («Iron Man,» «Terminator,» «Jurassic Park,»)-designed Svedka_Grl.

If you want to change the world, start with your own environment. Absolut Vodka is updating the reality by decorating dull walls of urban buildings with extravagant hand-painted wallpapers. Last year, the alcohol brand invited its Italian fans to participate in creation of collectively made pictures Absolut YouWall 2.0. The well-known Italian graffiti artist Ozmo combined the uploaded works and transformed the conventional house into a piece of art.