Jim Beam Bourbon, the world’s No. 1-selling Bourbon, kicks off «Salute Soldiers with the Spirit of America,» a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year.
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Absolut Vodka is showing his love for art again. After being a sponsor of a short film in the USA and a Vancouver creative project in Canada, the brand is stepping into the art zone in Australia. This time Absolut vodka has teamed up with Pedestrian, an online magazine about art and culture, to organize an exhibition of ten artists, both well-known and emerging, who work in Australia. At the exhibition is called The State of Art.
To commemorate the 75th anniversary of the repeal of prohibition and the 70th anniversary of the reopening of the distillery, the whiskey brand Jack Daniel’s has launched an auction, where any person of drinking age can make a bid and get limited edition Jack Daniel’s memorabilia. The auction is arranged at the www.jackdanielsauction.co.za, and you can make your bid with Daniel’s Dollars.
Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.
Absolut Vodka has commissioned Yorgo Tloupas, a graphic designer and art director to the Intersection magazine to create a portable bar, that could be moved from one party to another, be easily taken down to pieces and put together again and look hilarious at the same time. The designer created two parts — the serving area and the display behind it made of black perforated panels of the cut-out pattern that is reminiscent of the iconic shape of the Absolut bottle.