Last year the iconic Malibu rum brand got three Pop & Street Art designs developed by So-Me, James Jarvis and Delta. Following the great success of the limited edition bottles the brand has decided to continue the re-redesign movement, and give itself to three magazines: Vice, Clark Magazine and Shoes-Up.
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The global beer brand Stella Artois continues its retro-style Stella Artois Recyclage De Luxe campaign with an online film festival of classical French films of the 60-s at The Auteurs web-site. The aim of the campaign is to show the brand’s concern about recycling issues in a very uncommon way — with the help of ‘old’ black-and-white TV-show, focusing on the ecological problems in different ways.
Anthem Worldwide, a Schawk (NYSE:SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the recent release of its new label design for international beer brand Grolsch that integrates ‘The Mark’, a new symbol derived from the Grolsch logo.
Irish beer consumers now can know the secret of Carlsberg’s brewing success and share it with the rest of the world like Dr Emil Hansen from the new Carlsberg Laboratory, did in 1883. The new commercial «The Secret‘ developed by Owens DDB from Dublin tells the story of Carlsberg’s perfecting the secret of lager brewing more than 120 years ago and freely offering it to other breweries to improve beer on a global scale.
Providing solutions for today’s adult shoppers just got much easier. Diageo, the world’s leading premium drinks company, today announced a Mobile version of its very successful website www.thebar.com; an in-depth resource that gives consumers of legal purchase age (or adult consumers) everything they need to inspire, plan, and shop for any occasion, on any budget.
Grolsch and the New Art Dealers Alliance (NADA) revealed that contemporary artist Olaf Breuning is the winner of the Grolsch SwingArt Program 2009. Grolsch is now in its fourth year of supporting the most important contemporary art fair week in Miami Beach, Dec. 3-6, 2009, and will unveil Breuning’s limited-edition bottle design at NADA Art Fair.