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Allinson

‘Commerical Creativity’ Is Our Business

Sometimes you have to be brave. You have to admit that your lovely (design award winning work) is not doing the job, that it is supposed to do. You have to swallow the arguments from the design critics who will say that you’ve ‘gone backwards’. You have to accept that to increase sales and consumer interest, you have to rethink branding solutions.

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Posted on 02/19/201302/19/2013 Opinion
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