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Amstel

Heineken Has Introduced a New Draft-beer “Tapje” Keg

International beer brands Heineken and Amstel have been launched in a new four-litre PET keg with an integral tap supplied by APPE.  The new “Tapje” keg is a small draft-beer system, which consumers can use at home.  It offers an innovative cost-effective alternative to the traditional crate of beer, with greater flexibility for consumers. It has been launched in the Netherlands prior to introduction into other markets.

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Posted on 08/12/201108/12/2011 News

Amstel Shines ‘The Bier Drinker’s Light’ on US Consumers

Heineken USA has launched ‘The Bier Drinker’s Light’, a new advertising campaign for its imported light beer product, Amstel Light. Though the new move may be regarded as a next step in the brand communication strategy, it features a bow to the Dutch brand’s heritage and European beer brewery traditions.

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Posted on 05/18/201105/18/2011 News

Amstel Celebrates Its 140th Anniversary with a New Festive Identity

To commemorate its 140-year anniversary, the most popular Holland’s beer brand Amstel rolls out the anniversary identity that appears across all of the brand’s communications. The new logo, commemorative packaging and a glassware design have been developed by the leading Dutch branding agency VBAT.

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Posted on 09/24/201009/24/2010 News
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