Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.