In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities.
Amway
The Amway Positivity Project highlighted everyday stories of positivity by encouraging U.S. residents to submit their own stories of positivity. Twenty-five semifinalists were chosen by a panel of five judges. The 10 entries that garnered the most votes online from the general public were named as finalists. Caitlin Boyle received the most votes and was named as the grand prize winner.