Wrigley’s Orbit chewing gum is running a new socializing initiative that combines fun and creativeness in a Facebook app. The Facebook initiative is the second phase of the digital campaign called Orbit Spotlight Series, which is aimed to promote the fruit-flavored Remix line of gum in the US.
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Starbucks, which started celebrating Christmas with a nice tech piece (the coffee giant launched a mobile device app which animates characters on seasonal red cups in the U.S. and Canada), is planning to continue to enhance consumer experience with technology next year with introduction of it mobile app payment system to the UK market on January 5, 2012. The new service comes on the heels of the recent announcement about the upcoming launch of the My Starbucks Rewards program across the country.