Giorgio Armani is positioning its new sunglass collection as “a perceptual filter.” The brand has collaborated with Rai Cinema and most promising students from six different international film schools to develop the “Films of City Frames” project that explores the world through the Frames of Life eyewear.
Armani
The fashion giant Armani has extended its collaboration with Rihanna, started last year—in fall 2011, the brand launched the campaign for Armani Jeans and Emporio Armani Underwear featuring popstar from Barbados, who was also engaged in the creation of the new clothing items. In the previous promotion, the celebrity had a blonde pixie haircut, and now, for the new campaign she now has turned into a brunette and looks like a modern rock diva—the photos of the new 2012 Spring/Summer collections of the Armani’s both labels.
Rihanna, who is fronting Nivea’s 100th anniversary campaign, is also collaborating with Armani, both as a face of the fashion giant’s new promotion (launched earlier this fall) and as a designer of a new capsule collection of apparel, which includes lace lingerie in a special bag, two styles of jeans, a leather biker jacket, two tees and a leather bag, featuring the signer’s ‘R’ logo and the eagle, the symbol of the fashion brand.