New Balance is rolling out a new international brand campaign, “Runnovation,” to celebrate innovation and muscles, excellence and effort, pain and self-control, tears, sweat and smiles behind the sports achievements, personal or official. The marketing initiative by Arnold Worldwide continues the narration started by NB’s previous campaign, “Let’s Make Excellent Happen” in 2011—now, the focus is on fresh interpretations within running and on a person, an amateur or a pro.