IBM is currently working with the Louvre Museum, Paris on the innovative project that is aimed to preserve and protect the museum’s artwork. One of the greatest and largest museums of the world has more than 650,000 square feet and features thousands of artifacts ranging from prehistory to 1848.
art project
BMW has revealed the first five international artists signed for the BMW Tate Live: Performance Room. The art program announced last year will encompass live online performances reaching international audiences around the world.
Google+ is gaining momentum as an online destination for photographers from all around the globe. In November 2011, the network encouraged student photographers to share their stills with public for a chance to get their photos on a public display in an offline gallery. This prize is for younger generation, which may need some encouragement and support to step out—but some photographers on Google+ didn’t wait for any calls and developed their own collaborative project, a book titled ‘Plus One Collection’ under Google+ name. The new product is celebrating the art of photograpy, provides an opportunity to see photos in print (in our digital era, this becomes a rare thing) and offers a nice contribution to a philatrophic community.
Diet Pepsi continues to celebrate its passion for fashion, and announces a new ‘chick’ initiative to be rolled out at Mercedes-Benz Fashion Week (February 9-16, NYC) in the coming days. The zero-calorie drink, which is one of the official sponsors of the event, will open its ‘Diet Pepsi Style Studio’ fashion show on February 9 at 8:00 p.m. in The Box at Lincoln Center, where it will unveil collections by four emerging fashion designers, who represent four different regions of the country and infuse their creations with a local spirit and touch. For this project, the brand teamed up with fashion commentator Simon Doonan, who curated the up-and-coming talents.
As part of its ABSOLUT Blank campaign, ABSOLUT, together with agency SapientNitro has created the ABSOLUT Blank installation in New Delhi, India. The art project was a sound-based sensory experience that carried each visitor to his or her own world of India.