With the year 2012 coming soon (which may be the last one, according to Mayan predictions), brands get busy making divine calendars for it. Recently, Lavazza unveiled its 20th edition of its calendar, which turned to be a real splash of art and beauty. Another Italian brand Campari is keeping pace with the coffee brand and now launches the 13th calendar, announced in mid-summer. The new piece titled It’s the end of the world, baby! features Hollywood A-lister and supermodel Milla Jovovich, who inspires people to toast the life in any dramatic situations—in the long run, she also may save the world if the old prophecies turn out to be true.
art project
Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.
Automobiles often become canvases for artworks and a source of inspiration for divine visual renditions, gathering creative minds from around the globe with numerous projects and competitions. Following other auto giants and building on the success of the inaugural year of its Créative Awards, Citroën announces the launch of the new competition under this title and calling all talented designers to join in.