Toyota Corporation’s luxury car brand Lexus for the third year since 2010 has sponsored a series of art events in Moscow as part of a Russian-only branded project Lexus Hybrid Art.
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BMW is taking its most impressive urban-themed endeavor BMW Guggenheim Lab to India, making a new destination on the map of the 6-year initiative. After making stops in New York and Berlin, the mobile lab arrives in Mumbai, where it will be open for a month and a half, from December 9, 2012 to January 20, 2013. For the Mumbai installment, the team behind the project collaborated with the Dr. Bhau Daji Lad Museum, to launch free “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs,” says BMW’s press release.
Chrysler Group LLC is launching the next stage of its ‘Imported From Detroit’ campaign, which debuted with Eminem in a Super Bowl commercial in 2011. Hip hop artist’s track 8 Mile from the movie of the same name released in 2002 features a dedicated 8 Mile edition of the Chrysler 200 sedan to mark the movie’s 10-year anniversary.
BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.