Peugeot, one of the leading global auto brands, has created a breathtaking TV-spot, featuring its new logo. The campaign is built on the basis of models and logos that created the image of the brand and made it universally respected and recognized. By combining universes, mixing ideas and blending technologies, the company is creating a new vehicle for the new people.
During this year’s Brussels auto fair Alfa Romeo is carrying out a campaign for promotion its cars. The Italian auto brand turned 50 bus shelters around Belgium into free ad hoardings, encouraging the auto owners to put their current car for sale there. The idea is that the brand’s vehicles are now so cheap that anyone would like to change their old wheels for the new car.
New times come, new logos come with them. The global companies prefer not to change their identity completely and undergo slight rebranding. The French auto company Peugeot is one of those who introduces their new look without global reconstruction. The rebrand is dedicated to the 150-th anniversary of the brand’s iconic lion in the logo. Last week the Peugeot introduced a line of new concept cars as well as a new look of its feline emblem along with a new tagline: “Motion & Emotion”.