Earlier this year, Volkswagen in cooperation with one of the world leading advertising agencies DDB Stockholm named  the winner of the Fun Theory Contest initiated by VW.  A US citizen Kevin Richardsson that came up with the idea of  «Speed Camera Lottery» was selected an author of the best suggestion. His idea uses the speeding cameras at intersections to track down the speeders that will be fined and rewards those who obey the speed limit with the money paid by the speeders.

Volkswagen Brazil is giving out tickets to the upcoming 2010 Planeta Terra festival to people, who like to use Twitter and do it massively. The auto brand has launched so called “corrida” on the popular micro-blogging platform to be rolling out for four days, November 16-19. People are invited to ‘hunt down’ the tickets for the festival to be arranged in São Paulo this Saturday by tweeting.

Just in time for the Christmas season, smart USA asks shoppers to make conscious decisions when buying things. The team behind the initiative believes that nowadays people tend to spend money on more things they actually do not need, and now is the time to stop it. The brand teamed up with StrawberryFrog agency to kick off an initiative “against dumb” focused on promoting the principles of mind-driven consumption in hard economical times. smart encourages Facebookers to join the rally against overconsumption and promote the idea among their friends on the social media network.