Bacardi Limited launches an international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael ‘Rafa’ Nadal as part of the award-winning ‘Champions Drink Responsibly’ social responsibility campaign.  Starting November 11, legal drinking age consumers and fans from around the world will get the opportunity to ‘Ace Rafa’ in an online virtual reality video game created by Bacardi Limited.

BACARDI®, announces the launch of BACARDI® OAKHEART™, the most noteworthy product introduction from BACARDI since the brand created the flavored rum segment with BACARDI LIMON more than a decade ago. The new product is a tribute to the modern day adventurer. The spirit honors their core essence: a fierce loyalty, stout-heart and unwavering resolve. These timeless qualities are reflected in the bold taste—a smooth, spiced rum with a hint of smokiness and a unique velvet like smoothness.

On June 8, Bombay Sapphire made the situated on the Thames bank Battersea Power Station illuminate with a 3D spectacular projection. The imagination was the key-point of the Bombay Sapphire ‘Project Your Imagination Competition’. Launched in December 2010 the famous gin brand asked people from all the world to demonstrate their imagination by submitting ideas including drawings and poems, to be used as the inspiration for the Bombay Sapphire 3D show.