In late fall each year starting 2009, Danone’s carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design collaborations with fashion geniuses, Badoit started its New Year series as a tribute to the festive season. This began as a student project—in 2009, the brand challenged students of Fine Arts in Paris and the National School of Decorative Arts to create the festive bottle design, and this evolved into a tradition of releasing new bottles by professional designers ahead of Christmas.
Badoit
For the second consecutive year, Badoit, the Danone France carbonated water brand, has collaborated with students of École nationale supérieure des Arts Décoratifs to develop a new limited edition line of the festive Christmas bottle. Following the «Avec Badoit, l’Art s’invite à table!» (With Badit, Art Invites Itself to the Table») slogan, this fall 40 participants came up with their concepts of the Badoit Green (Vert) and Badoit Red (Rouge) bottles to be on sale during the upcoming Noël season.