After the last year’s scandal with Greenpeace, Mattel is running a new global marketing campaign to promote its Barbie doll brand. The more than 50 years old brand encourages girls to ‘See What Happens When You Play with Barbie.’ The TV commercials are complemented by an augmented-reality online destination and apparel for girls.
Barbie
Greenpeace, which encourages public to heavily criticize big corporations (Nestlé and BP to name but a few) when they destroy nature for profit, is now taking action against Mattel, the world’s biggest producer of toys and the manufacturer of Barbie. The environmental organization is informing that the best couple of all time have split: Barbie and Ken are not together anymore because the iconic doll keeps on “wrapping herself in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction.” Still, there’s something to be done to fix it—people can choose their country from the list write to Mattel’s SEO now and ask to stop cutting forests in Indonesia for making paper packaging. Maybe, this will help and Ken will forgive his ruthless ex.