BBC is rolling out its new global marketing effort and a new brand positioning for BBC World News and BBC.com. The campaign entitled «Live the Story» is launching across multiple media platforms including television, press (with interactive press ads), online, radio as well as out-of-come and experiential media. With the new cross-country and cross-channel marketing initiative, BBC is celebrating its ability to cover the hottest topics of the day, delivering news from every corner of the world.