Courvoisier is highlighting the mixability of the cognac launching its new experimental platform Courvoisiology that includes a series of U.S. multi-sensory events. They will be rolling out within the brand’s new campaign, “Be the Exception” that pays tribute to Courvoisier’s rich heritage.
Beam Global
Jim Beam is helping Australians unleash their animal nature—the bourbon brand has launched a Tarzan-inspired bizarre campaign dubbed ‘It’s Time,’ which is rolling out across a number of platforms including TV, cinema, print, online and ambient point of sale. Developed by Sydney-based agency The Works, the new $5m advertising effort is revolving around the idea that the time has come to get together with friends for a glass of fine bourbon. And here, old, primeval methods of summoning mates beat modern approaches like mobile phone calls, texting or writing an e-mail.
Jim Beam has launched an extensive advertising campaign dubbed “8 Years Changes Everything” to highlight the product’s eight-year aging process. The nationwide marketing push includes the Beamfire Sweepstakes (allowing consumers to throw any used item into a virtual bonfire to celebrate the process of their personality maturing), a range of advertisements, and Jim Beam Black® Double Aged Bourbon’s revamped packaging.