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Becherovka

The Art of Collaboration: When Designers Work with Artists to Create Packaging Design

Collaboration between artists and designers can be rewarding for all parties and can bring real value to clients and to each other. But everyone should go into the partnership with eyes wide open to the challenges and potential pitfalls of bringing people inexperienced in packaging into that highly stressful, highly demanding world. If the client and the agency keep in mind the points covered in this article, the chances of a successful artist collaboration are very, very good!

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Posted on 05/08/201306/20/2013 Opinion

Cocoon Group Creates Packaging for Becherovka Lemond Art Edition 2012

Branding agency Cocoon Group has teamed up with two young graphic artists to create a limited ‘art edition’ for the popular Czech liqueur Becherovka Lemond as part of the creative contest organised by Pernod Ricard, the brand owner.

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Posted on 12/21/201201/24/2013 Design
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