An emotional impact is the main ingredient of truly talented advertising. Not many days can be as appropriate for marketers as the first day of September to speak with consumers in a natural way — the way of sincere emotions.
Bic
With a flash of desired information, Bic gets viewers attention in a big way. In a recent campaign for stationary (as well as lighters and shavers) manufacturer, created by BorghiErh/Lowe of Brazil, the point is made in three television commercials that you should always have one of their pens available at all times.