Integrated international agency Blue Marlin has created new structural packaging and graphic design for traditional Bulgarian spirit brand Yambolska Grozdova, which prides itself on being the drink of the common man. The new livery makes its debut at the beginning of March.
Blue Marlin
Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency Blue Marlin for its UK launch. SoBe stands for South Beach, but it would be easy to assume it meant “so beautiful” thanks to its stunning new packaging.
Blue Marlin has given one of Bulgaria’s best-loved brands a classy new look that emphasises its premium nature. Vin Prom’s Mastika Peshtera now appears in a beautiful crystalline bottle that reflects the nature of the drink, which for Bulgarians is the spirit of summer holidays. It will go on sale in the New Year.
Integrated branding agency Blue Marlin has created a light-hearted seasonal look for Wells and Young’s Bombardier, which will appear in over 3,000 pubs across the UK from this week. A limited edition Bombareindeer draught pump clip comes complete with reindeer horns, a flashing red nose and festive message.
Natural glacial mineral water Isklar has won a Design Business Association Design Effectiveness Award thanks to its dazzling design created by integrated branding Blue Marlin. The Design Effectiveness Awards is the only award scheme in the world to evaluate design projects based on hard commercial data. Isklar’s success has been nothing short of remarkable. The brand grew 619 per cent in the 12 months to April 2010 (Neilsen) despite the total UK mineral water market experiencing an environmental backlash, being under immense competitive pressure and seeing volume continue to decline overall.