Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take action to keep the global rise in temperatures below two degrees Celsius. The initiative was launched in cities across the world by members of the Corporate Leaders’ Network for Climate Action (CLN).
BP
On July 1, BP returned to the British TV screens after a five-year break. The ad, created by Ogilvy & Mather, features BP’s sponsored athletes from the Olympics and Paralympics, including British track athlete Jessica Ennis and Paralympic runner Richard Whitehead. The athletes run in BP’s bio fields, as well as on field tracks, surrounded by cars.
The ecological disaster in the Gulf of Mexico is being immortalised in “Oil & Water Do Not Mix” a limited edition of original iconic works of art made using leaked BP oil harvested from the beaches of Grand Isle, Louisiana. The 200 (76.2cm x 50.8cm) signed pieces will be sold online at www.gulfofmexico2010.com and all profits will go towards funding the work of the Coalition to Restore Coastal Louisiana in the Gulf. The creation of “Oil & Water Do Not Mix” is captured in a two minute film documentary which can be viewed on the website.
The damage and disaster of the BP oil spill continues to unfold and the entire Oil and Gas industry has been silent except for Shell Oil. As reported in AdAge, Shell is launching an aggressive ad campaign using print, TV, online, outdoor and two websites, www.energygalaxy.com and www.shell.us/letsgo that push changes, which are at hand with new and cleaner energy sources.
Dr. Robert Passikoff, the President and founder of Brand Keys, looks deeper into the BP mess.
The first part of this column title comes courtesy of Sherlock Holmes. The second part comes from Brand Keys. We’ve been warning clients for years about the enormous difference between what consumers think and what they say they think, because today, just asking them isn’t enough.