I wrote here a while ago on the topic of B2B design, which often takes a back seat. Some see B2B Design as something that lacks or perhaps doesn’t require a great deal of creative inspiration, after all, anything that has anything at all to do with business is purely based on rationality or cost, right?
branding and design for B2B
The article is written by Simon Wright, Managing Director of Greenwich Design, London
Design in the B2B sector is greatly overshadowed by the high-impact, big budget campaigns of its B2C counterpart, and over the years has gained a reputation for lacking the creativity and quality that the consumer marketing world has in spades. But is this really the case?