Aesop, the brand story telling agency which launched in May this year, has created a full brand identity and guidelines for one of the most ambitious marina transformations being undertaken in Europe—the refurbishment of Barcelona’s Marina Port Vell. The identity is being rolled out across stationery, merchandise, launch materials, uniforms, signage and a new website, and Aesop is working closely with the architects of the new marina to ensure that the brand identity is consistent within the environment there.
branding
You are welcome to share your thoughts on this article written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Back in the day, beauty used to be about defined American archetypes such as Farrah Fawcett or Cindy Crawford. We either fit the archetype or we endlessly sought products to alter our appearance in an attempt to match the archetype.
London-based brand and design consultants wonderlandWPA in collaboration with a new venture Story Brands Ltd. have developed branding for Story, a new soft drink brand exclusive to bars, restaurants and hotels, aimed at sophisticated consumers who want to have a good night out without drinking alcohol.
