Google has unveiled that it is still developing a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet.
branding
We often talk about the ‘face of the brand’, but what about the idea brands have bodies as well? Someone has finally taken a daring attempt to visualize brands and present them as living creatures with faces, bodies and even tails. We’re speaking about the newly-launched online project www.brandtoys.com, where the formidable brands come to life as funny toys.
You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
With Royal Wedding mania in full swing last month, we saw the bandwagon well and truly jumped upon, with limited editions launched by many brands, some more surprising than others. Schweppes and Twinings with their Royal Warrant were bound to launch their Royal Wedding bottle and Commemorative blend respectively. More surprising were the Royal Wedding Oyster Card, LG’s Royal Wedding mobile handset and Nails Inc’s William and Kate nail polishes!
Landor Associates excellence in rebranding was recognised at the Transform Awards 2011, with its work winning a gold award in the category of Best Brand Architecture Solution for
Invensys. In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy to the Prime Minister, Alastair Campbell, Landor was lauded for its work with Invensys who provide an open technology platform that allows partner businesses greater control and flexibility.