Adobe Systems Incorporated have announced today the beginning of beta stage for Adobe SocialAnalytics, a tool allowing online advertisers to measure, monitor and monetize the efficiency of campaigns launched through social media websites.
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LinkedIn has become the first privately-held social media company to go public by selling its shares at $45 per unit. Surprisingly, in the first day of trading shares rose as 171 percent and closed at $94.25, more than 109 percent above the initial price. According to www.reuters.com, to date 7.84 million shares have been sold, which puts the company at a valuation of about $4.3 billion.