Calvin Klein Has Rolled out an Engaging Digital Campaign for Its New Encounter Fragrance Calvin Klein Fragrance, owned by Coty has unveiled a new digital campaign promoting its new men’s fragrance, Encounter Calvin Klein, which is set to hit the stores this September. Continue reading →
Holiday Windows Simultaneously Unveiled Globally for ck Calvin Klein, Calvin Klein Jeans & Calvin Klein Underwear Stores The ck Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear stores globally announced a specially commissioned sound installation by experimental performance artist Lizzi Bougatsos of Gang Gang Dance, in collaboration with Art Production Fund, as the focus of each of the brands’ annual holiday window displays. The original song also features Gang Gang Dance’s guitarist, Josh Diamond. Continue reading →
Brands and the City, Part #3 In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities. Continue reading →
Calvin Klein Turns the ck one Line into a Life-Style Brand Calvin Klein is transforming its ck one line of fragrances, debuted in 1994, into a global lifestyle label, which will include denim, underwear and fragrances. To promote the launch, on March 1, the brand is kicking off a massive ad campaign on a range of platforms including online, mobile, print, outdoor and social media channels. Continue reading →
Calvin Klein Unveils Holiday Windows Featuring New Work by Multi-media Artist Anthony Goicolea On November 24, the ck Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear stores unveiled a unique collaborative installation with artist Anthony Goicolea as the focus of each of the brands’ annual holiday window displays. Continue reading →
ck one Fragrance Introduces Synergistic Jeanswear, Underwear & Swimwear Lines Calvin Klein, Inc., along with Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein Jeans and Swimwear, announced that Warnaco will launch a new lifestyle brand of contemporary men’s and women’s jeanswear, underwear, and swimwear under the existing fragrance brand name “ck one.” This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign. Continue reading →
Calvin Klein Jeans & MTV Launch the ‘Calvin Klein Jeans X’ Competition Calvin Klein Jeans and MTV kicked off the «Calvin Klein Jeans X» competition in select countries around the world. One lucky winner and a guest from each participating country will travel to and experience one of the biggest music events of the year—the 2010 MTV EMAs—taking place at the Caja Magica in Madrid. Continue reading →
Calvin Klein Invited Zoe Saldana to Fall 2010 Global Campaign Calvin Klein Underwear announced that acclaimed actress Zoe Saldana will be featured in the women’s Fall 2010 Calvin Klein Underwear global advertising campaign. Continue reading →
Calvin Klein Employs Augmented Reality to Promote Its New Underwear in GQ Calvin Klein Underwear has stepped into augmented reality with the brand’s first ever campaign featuring AR code. The fashion company has developed the new advertising, which is going to appear in May and April international issues of GQ magazine. Continue reading →