Campari is presenting the latest edition of its calendar series, designed to celebrate some rituals or phenomenon. Traditionally, the calendar is fronted by a celebrity—for this year’s edition, which is a 16th consecutive piece, the label tapped French-born actress Eva Green, who is unveiling the secrets of “Mythology Mixology” each month.
Campari is continuing its art narration through on-bottle canvases with the latest installment of the Art Labels series. Campari’s 2014 limited edition range includes three re-imagined works of Italian futurist painter and designer Fortunato Depero, who is one of the brightest representatives of the Futurist movement. He also designed a bottle for Campari soda in early 30-ies and created several posters to promote Campari.
Campari is fusing geography and holidays for its 2014 calendar, fronted by Hollywood diva Uma Thurman and photographed by fashion photographer, Koto Bolofo. The 15th consecutive edition, «Worldwide Celebration,» explores authentic traditions of 12 different countries through their 12 unique festivals.
Campari officially cancels the end of the world. The brand, which last year launched an apocalyptic calendar fronted by Milla Jovovich, has released a new edition for the year of 2013, in which the life goes on with a new dose of passion. The 2013 Campari Calendar features one of the most gorgeous celebrities, Oscar winning actress Penelope Cruz, who pays tribute to the life’s vibe with her braveness and gorgeous looks in blood-red gowns.
SKYY Vodka, one of the biggest fashion friends in the alcohol drinks world, announced that it has become an official sponsor of upcoming Mercedes-Benz Fashion Week Spring 2013 Collections, which is slated to be hosted in New York City, September 6–13, 2012. The brand, which has a great ‘passion for perfection’ (this message is reflected in its latest campaign), won’t present any clothing collections like Diet Pepsi did earlier this year, but will unveil something more relative—SKYY specialty cocktails, which are inspired by the season’s most prominent fashion trends.
Many alcohol brands including Bacardi and Stella Artois support awards that recognize the best bartenders in the corresponding categories, but Campari is the first spirit brand that sponsors the first-ever award celebrating the best bars. Campari yesterday congratulated New York’s PDT for winning the newly established James Beard Foundation ‘Outstanding Bar Program Award’.