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centennials

Ambitions versus pragmatism: how Millenials are different from Centennials beyond technology

Born between 1980s and 2000, Millenials were the first so-called digital generation, while their younger siblings Centennials were the first born with smartphone in their palms. Access to technology and information has influenced their behavioral patterns globally. However, technological ‘native-ness’ is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.

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Posted on 07/07/2015 Consumer Insight

Centennials versus Millenials: the dawn of the new youth marketing

Boomers, X-ers, Y-ers, Z-ers.. What’s next? The Futures Company, a Kantar-owned insight and innovation global consultancy, suggests a new term to name a demographic group of those who was born between 1997 and 2015—Centennials.

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Posted on 03/26/201503/26/2015 Consumer InsightMarketing
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