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challenger brands

Challenging times for challenger brands

Since Adam Morgan wrote about how and why Avis was taking bites out of Hertz, the pages of […]

Posted on 05/12/2015 Opinion

Celebrities who mean business and the threat to ‘big’ brands

Let’s spend a few moments in the 1980’s… In 1982, when Paul Newman first started selling salad dressing, […]

Posted on 11/18/2014 Opinion

What we can learn from the ‘Free From’ brands

The opportunity here is to abandon the idea of solving a ‘niche’ need, redefine our focus and to champion a different way to eat. 

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Posted on 10/25/201310/25/2013 Opinion

Jack versus the giant: the resourced versus the resourceful

Here’s something to think about for a couple of moments: how fearful are you of losing what you have, versus how excited you are about what you could gain? Depending on your answer, does this change the way you feel, does it change the way you think, and crucially, does it change the way you behave?

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Posted on 10/23/201310/24/2013 Opinion
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