From time to time, global companies issue a call asking to help refresh brands’ portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative team?
Chiquita
Chiquita is asking US consumers to nominate the everyday athletes, teams and coaches of all ages and competition levels, who excel at what they do, to be named Chiquita Champions™. The company launched this program in May, accepting nominations for athletes, teams and coaches. Thus far 55 winners have been selected, each story offering a unique perspective on what a champion can achieve.