From time to time, global companies issue a call asking to help refresh brands’ portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative team?
Chiquita is asking US consumers to nominate the everyday athletes, teams and coaches of all ages and competition levels, who excel at what they do, to be named Chiquita Champions™. The company launched this program in May, accepting nominations for athletes, teams and coaches. Thus far 55 winners have been selected, each story offering a unique perspective on what a champion can achieve.
This summer, Chiquita is asking consumers to decide, what ‘faces’ the company’s bananas will feature. Designers from all around the globe were asked to upload their own variations of labels, or create them on the website, through July 18. Now there’s time to choose the best consumer-created designs that will grace the company’s iconic blue sticker on millions of Chiquita bananas in the US.
As part of its commitment to enhancing public health and offering healthy food and snacking options, Chiquita Brands International, Inc. lanches a partnership with HealthCorps® – a proactive health movement founded by Dr. Mehmet Oz, vice-chair and professor of surgery at Columbia University Medical Center.