With its numerous social and educative initiatives, PUMA spreads the message of peace and love all around the globe—as part of this commitment, the sports lifestyle giant supports independent documentary and encourages people in developing countries around the globe to ‘kick the ball’ as well as helps address environmental problems. But PUMA is not only the brand which ‘operates on the ground,’ it also reaches out into the sea with its marine preservation campaign. Now, ahead of the Volvo Ocean Race, in which the brand is participating, it has launched a short environmental documentary film ‘Home Oceans,’ dedicated to the modern problems of sea and focusing on the most troubling issues such as rising floodwaters, changes of ecosystems, extinction of sea animals to name but a few.
clothing & footwear
Levi Strauss & Co. and American Rag founder, Mark Werts have joined forces to work on a new premium denim concept called Industrie Denim. These results in new stores: first of them opened in Scottsdale, AZ earlier this month and a second store opens in San Francisco today. An online store will also be available soon at www.IndustrieDenim.com. The stores featuring industrial store interiors offer a wide choice of the best denim brands.
Continuing its global ‘Go Forth’ promotional initiative, Levi’s has teamed up with Spotify, rock band Primal Scream and Clash magazine to kick off a follow-up of the campaign dubbed Craft of Music, which is dedicated to supporting music talents in the UK. The new ‘co-creation music’ project allows fans to manage the gigs by choosing the artists which will perform at upcoming major concert of the campaign as well as songs, which will be included in the set.
The Swedish apparel giant H&M announced its news. First, H&M has updated its 2011 Fall line. The new Conscious collection celebrates the theme of Swedish folklore. After commiting to the Greenpeace’s ‘Detox’ challenge, H&M emphasizes its usage of eco-friendly materials. Every item in the collection is made with more sustainable materials, from organic cotton or linen to recycled wool and organic hemp. The items have embroideries and also some exclusive home decor pieces.