To celebrate its 40th birthday, Starbucks has presented a new commemorative coffee blend dubbed Tribute Blend, launched the multi-platform promotional campaign, released ‘Onward’ book telling the brand’s story and even updated its green siren logo. All these new additions were warmly welcomed by the public, now the brand adds apparel to the list of the anniversary-related merchandize, hoping to continue the success. The coffee giant teamed up with designers Alexander Wang, Sophie Theallet, and Billy Reid, the recipients of the past three annual CFDA/VOGUE FASHION FUND awards, to develop a line of signature limited edition T-shirts, which represent the brand’s vision and spirit and pay tribute to Starbucks ongoing commitment to help deprived communities in developing countries, contribute to ecological initiatives and provide people around the globe with best-quality coffee.
clothing & footwear
After quite a long agitation from Greenpeace and its followers all around the world, H&M has agreed to publicize information about chemicals being released from its suppliers’ factories. The first round of information is due to be published by the end of 2012, and will include H&M’s key suppliers in China and other countries.
Giant corporations and smaller companies always strive to be innovative to boost their business and continue success. Since each of the market leaders does a great job in this field, measuring and comparing their ‘innovative’ achievements can be rather tough, still Information Week, the technology magazine, studied their activity and published a list of the American companies, which use innovations in their strategies in the most effective way. While a multinational technology company, PACCAR, which manufactures premium commercial vehicles, tops the 2011 InformationWeek 500 list, the second position is taken by Levi Strauss, followed by other consumer companies including Procter & Gamble, Walgreen Co. and Colgate-Palmolive Co, which take the 8th, 29th and 50th place correspondingly. The companies were ranked based on how they use technologies and fresh approaches to engage consumers in the most meaningful and entertaining way.
Nike is auctioning off 150 pairs of character Marty McFly’s Nike on eBay for the next ten days. The America’s favorite sportswear brand has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film ‘Back to the Future II’ with an illuminating logo glowing for five hours per charge.
Uniqlo launched the All-Product Recycling Initiative at its stores in the US, UK and France. British Radio 1 DJ and TV presenter Sara Cox announced its UK kick-off at the 311 Oxford Street Flagship Store yesterday at 9 am. Uniqlo UK partnered with the charity Centrepoint for the APR project and Sara, who has been involved with Centrepoint since 2000, joined to launch the initiative.