Barneys New York, the luxury specialty retailer, teamed up with Lady Gaga for the Holiday 2011 campaign: Gaga’s Workshop.
clothing & footwear
Levi’s, which is encouraging the whole world to ‘Go Forth’ with its global campaign, now has made a new big step to promote pioneering spirit on all the continents. The brand, which is committed to inspiring younger generation to create positive social, cultural and ecological changes in the world, is presenting its new film, the ‘Levi’s Legacy’ 60-second spot, which is the first international video of the promotion. The spot, which first premiered on the brand’s Facebook page, will be screened at cinemas on Friday and then will be aired on TV later in August, according to the press release.
A new creation from Microsoft Research designers strikes with its futuristic but elegant outlook. A high-tech frock developed by Asta Roseway, a senior designer at Microsoft Research, and Sheridan Martin Small from Xbox, allows you to type out anything you like and wear in public. This is a really new step in the art of fashion, which gives trendsetters an opportunity to manifest their individuality.
Coca-Cola has been a muse for a range of other brands and used as a canvas for creative imaginary by celebrated artists and fashion icons. The legendary drink and its red and white style has become the theme of the eighth edition of the Uniqlo’s UT Grand Prix T-shirt design contest. Designs inspired by Coca-Cola are accepted starting August 4 through September 12—the submissions from all around the globe will be judged by a panel of experts in the design industry and be unveiled for online voting. The winners will receive money prizes and get their designs implemented on tees, which will arrive at Uniqlo’s venues worldwide in spring 2012.
Today, iPhone applications provide us with tips in a variety of areas, starting from recycling to clothing. To receive information, users usually scan QR-codes or barcodes or snap a photo, which are then processed by the app—adidas Originals came up with a revolutionary solution in this area, launching an app with a 3D touch. The brand has released an app with special 3D image recognition software for real-life objects/products, which is the first time the three-dimension technology got into the application development industry.
The Timberland Company has announced the company’s CSR goals and forward-looking targets, which are positioned to align more strategically with its overall brand values. The updated goals and targets have been published on Timberland’s newly-launched CSR communications portal, which provides a dynamic, integrated experience that informs, inspires and engages consumers around the brand’s CSR efforts.
Gap, which shook its fan community with the notorious logo change last year (eventually, the old one was brought back primarily thanks to big buzz across the web), is now launching its new campaign dubbed 1969: L.A. and Beyond, developed by Gap’s Global Creative Center in NY together with Ogilvy and Cool Hunting to provide its consumers with an opportunity to look behind the scenes of the creativity and introducing the brands designers, the 1969 design team, who create new models and denim fits. The new campaign, which has been launched today, on August 1, in the U.S., will be rolling out on the brand’s Facebook page and other online destinations such as Hulu, Daily Candy, Pandora and RollingStone to name a few and in the August issues of national magazines including Glamour, GQ, InStyle, People StyleWatch and Vogue.