adidas introduces a new cross-platform campaign targeting next-generation cricketers under the tagline ‘Bring It on’. And who can appeal to the athletes better than the athletes do? That’s why adidas has rolled out a campaign featuring modern-day cricket stars like Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo seeking to inspire up-and-coming sportsmen take their first steps in the sport.
clothing & footwear
This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of ‘The RL Gang: A Magically Magnificent School Adventure.’ Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video, narrated by award-winning actress and mother Uma Thurman, was launched globally on March 3.
The footwear company New Balance launched another project which encapsulates the theme of youth’s creativity, showcasing life of five young artists from Australia through the world of photography and video. The project, called www.nb574.com (in honour of one model in the brand’s range), will be disclosing details of the guys’ everyday creative experience of bringing new and fresh things in various fields (visual art, fashion and music) to the world.
Rankings revolving around the health, environmental and social impact of products and companies are gaining their popularity among consumers who want to know if the goods they purchase are really healthy from different points of view. Recently, Popsop wrote about Nike’s ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index, as well as the Eco Index, and now the GoodGuide system, created back in 2007, gets into the spotlight. So far, over 95,000 food, toys, apparel, personal care & household products, babies & kids, electronics and appliances produced by both local and global companies (the list of those includes Starbucks, Levi’s, H&M, Nescafe, Nike, PepsiCo, Nestlé and Diesel to name a few) are thoroughly studied and ranked by experts of GoodGuide, with the results being available at the website and on the iPhone app.
Puma brings fun and irreverence to the sports sphere once again with the launch of the Puma Social campaign in Canada. With the launch of the project, the brand is honouring groups of friends who know the joy of playing sports at the bar rather than at the gym. It shuns the serious nature of organized sports and celebrates social sports that are timeless and authentic.