Converse paints the walls of British towns to promote its recent collaboration with popular and emerging musicians. The brand is known for its projects focused on celebrating arts and music culture, and this summer and fall it released several tracks by GB and U.S. entertainers. Recently, the footwear company has partnered with Monorex, a group of graffiti-inspired visual artists, to pay tribute to influential musicians by promoting indie music genres with street art.
clothing & footwear
ChopChop, the fun cooking magazine for kids and families announced today that Boston-based New Balance Foundation will grant $1.1 million over three years to expand their ability to inspire and educate kids ages 5-12 on the topic of cooking and nutritional literacy. The grant is part of New Balance Foundation’s long-term commitment to childhood obesity prevention and will enable more kids nationwide to receive the non-profit magazine that offers nutritious recipes, fun food trivia and engages kids in cooking to empower them to take charge of their health.
The Levi’s brand, which has recently launched several projects focused and aimed at women, teamed up with the Pictory photography platform to present a ‘Secrets of Inspiring Women’ digital exhibition, celebrating millennial women and paying tribute to their creativity and mentoring power. This online showcase follows the launch of Shape What’s to Come Levi’s project, revolving around the same theme.
In an effort to further industry sustainability efforts, Nike released its ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index. The release of the tool aims to accelerate collaboration between companies, fast-track sustainable innovation and decrease the use of natural resources like oil and water.
Nike is sure that destruction underlies creation. The iconic sportswear brand has launched a new movement “Destroy To Create” to pay tribute to people who break the old to build the new. The campaign’s seems a bit gritty, still it conveys good messages and features people who managed to introduce their unprecedented visions, somewhat contradicting to previously adopted principles, to the world—and be heard.
Converse Inc. announced the launch of its first specialty retail store in Manhattan, opening just weeks after the company’s launch of their first-ever specialty retail store in the Newbury Street neighborhood of Boston. The new SoHo store located at 560 Broadway and Prince Streets will first welcome consumers on November 26.