Recently, Adidas invited the fans of its footwear to come to their Mega Diner and have a nice ‘sneaker’ meal. A similar idea became the basis of Nike’s new project, which was also ‘turning clothes into food’. Ahead of the MFNW 2010 music festival launched in Portland last Saturday, the iconic brand, which supported the event, teamed up with Bo Kwon, the owner of Koi Fusion, one of the first food trucks in the city, to treat customers to something very special.
clothing & footwear
On September 10, Puma announced a new, long-term partnership between Channel 4 BRITDOC Foundation and its Puma.Creative program, part of PUMA’s CSR division PUMAVision. The initiative, which includes Catalyst Awards and Impact Award, is designed to provide financial support, creative counsel and industry recognition to international documentary filmmakers whose creative storytelling highlights social justice, peace or environmental issues.
Nike proves it again that sport can make the world better. The company is launching the 2010 Homeless Word Cup in Brazil to give people without homes a great opportunity to become a part of a global sport community and bring positive changes into their lives. The huge street soccer tournament will be arranged on 19-26 September on a stadium with three pitches, which was constructed on Copacabana Beach in Rio de Janeiro.
Nike released its new Nike+ GPS App, engineered to operate seamlessly between GPS and an accelerometer, on the App Store. The new application allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned as well as stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong, and comedian Tracy Morgan.
Nike is bringing together offline and online, selling and gaming, consumers and the Nike Air Max sneaker in its new and unconventional project, where shoes are levitating and racing without people in them. Seems quite unbelievable, but it’s true. The company unveiled one of the most hilarious marketing approaches ever, Nike Air Live Show, inviting consumers to take part in a sneaker competition at the Nike Store in Buenos Aires or online.
In the full swing of its “We Are All Workers” campaign, launched this summer, Levi’s took up its much older initiative, Red for Life, and kicked off a series of concerts for women. The jeanswear brand teamed up with top female performers to launch Divas Rock, a concert tour across South Africa, aimed at raising awareness of HIV/AIDS and helping make positive changes in the communities through non-pressing education.
Building on a rich history of environmental action and innovation that includes planting one million trees in China’s Horqin Desert, developing the Earthkeepers™ line of environmentally-forward products and launching an online “Earthkeepers movement,” Timberland announced its biggest and most environmentally-focused marketing campaign yet— Nature Needs Heroes.