Levi’s® announced a new line of custom fit jeans made to fit the curve of a woman’s body. The new line, Levi’s® Curve ID, utilizes a revolutionary fit system based on shape, not size. The designers of the brand studied the bodies of more than 60,000 women to develop three custom fits based on the difference between the measurement of a woman’s hip and seat.
clothing & footwear
On March 24, Ashoka’s Changemakers and Nike, which is one of the most popular sport apparel brands known for its commitment to social improvement, launched the global Changing Lives Through Football competition—an addition to its massive Nike Gamechangers campaign—to improve the life of the local communities all round the globe with the help of football. Now the brand invites public to determine the contest winners by voting.
Continuing the massive “Ready to Work” campaign, this summer Levi’s opened doors of its workshop in San Francisco in Mission District (where one of the first Levi’s factories was built more than a hundred years ago) for consumers to be able to take a fresh look at craftsmanship and produce something great with their own hands. Those, who live too far from the destination point, are invited to the online printshop at www.workshops.levi.com to enter the Bandana Bonanza competition and create their exclusive design of a bandana.
Adidas has opened a very unusual online café, Mega Diner, for the brand’s fans to be served with ‘freshly cooked’ sneakers. The footwear is ‘prepared’ by Atlanta hip-hopper Bobby Ray Simmons Jr. aka B.O.B , who plays a role of a short-order cook and brings his dishes on a silver tray under a cap featuring the brand’s logo.
Levi’s is inviting American consumers to watch movies in the open air within the period of August 6—27. The famed jeans maker has teamed up with the Alamo Drafthouse (an American cinema chain) and Gowalla (a social network) to arrange cinematic trips, “Rolling Roadshow,” across the country and give Americans an opportunity to watch iconic movies outdoors. The new initiative comes as a part of the massive “We Are All Workers” campaign, launched earlier this summer.
Nike is here again to remind the whole world of its “Lace Up Save Lives” charitable campaign launched in collaboration with the (RED) foundation last year. The social project is focused on bringing positive changes to the deprived communities of Africa by providing vital medication to local people with HIV and educating Africa’s younger generation to stop the spread of AIDS. In the new video of the Nike’s (RED) campaign, the brand showcases an around-the-world relay race, which was arranged to add fuel to the movement.