Cobra, a British-made beer brand founded by an Indian immigrant Karan Bilimoria in 1989, has rolled out a new ad campaign dubbed as ‘Splendidly Indian.’
Cobra
Cobra Beer, traditional Indian beer brand, is launching a full brand redesign this month to emphasise both Cobra’s premium positioning and world beer credentials, whilst retaining its heritage. The redesign includes an updated Cobra brand identity and new primary and secondary packaging designed by brand and product design consultancy Echo.