Along with its global Move to the Beat campaign, Coca-Cola is giving American fans the chance to look closer at some of Team USA “most intriguing personalities.”
Coca-Cola
Coca-Cola is committed to supporting young filmmakers by launching numerous cinematic competitions targeted at younger creative talents—directors, scriptwriters, cameramen and producers—under its major brands. This time, the Coke Zero diet soda brand and MOFILM are inviting aspiring film producers to compete for a chance to work with Forest Whitaker and Phillippe Caland from Junto Box on developing a script for a feature movie.
Following the name-focused promotion launched last year, Coca-Cola South Pacific has kicked off another activation revolving around personalization. The iconic carbonated drink brand is offerings its Australian consumers an opportunity to choose the bottle of Diet Coke, which suits their current mood, and get rewarded for this. The Reward Your Mood marketing campaign, which is fronted by a new Diet Coke ambassador, young US actor Chace Crawford, has been launched across Australia and includes on-pack, out-of-home and online promotion via the Coke Unleashed website and the brand’s Facebook page.