The Coca-Cola Company yesterday unveiled its full-year and fourth quarter 2011 operating results.
Coca-Cola
Coca-Cola has teamed up with French DJ and producer David Guetta to create a new signature bottle, limited edition Club Coke, which comes as a tribute to the culture of night life and clubbing. This strikingly vibrant Club Coke line, which was launched in 2005 with the M5 designs, already includes bottles developed by Justice and So_Me (2009), Mika (2010) and Daft Punk (2011) to name but a new. The collectible Guetta bottle was created with respect to the Club Coke’s visual ‘tradition—the piece got a luminescent twist, which allows it glow mysteriously in the semidarkness of night clubs.
Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and will roll out in seven European countries in the coming weeks. As part of the campaign, developed by Mother London, the brand released new humorous adverts and launched a Facebook application, which helps female consumers ‘get glam.’